Should My Aspiring Content Creator Friend Stop Exploiting Me for Content?

One Side: One Friend's Perspective

At times I'm recorded while having a meal. It's jarring to spot myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I’ll have no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

She also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. When I brought up my unease about the situation, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I’m grateful that she has supported me with my career in design, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy being with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my version of living actively: observing the nuances, posting them with an audience that appreciates the art behind it. It's never my aim to make my friend uneasy. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: a foot in the door. I understand not all people likes being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions help each other in minor capacities. My assumption was recording a short video here or there would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects lively and pleasurable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a substitute for real connection: it's merely part of how I experience life and I want her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She must to honor Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your friendship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

Marielle appears to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Shannon Terry
Shannon Terry

Elena is a seasoned gambling analyst with over a decade of experience in reviewing casinos and developing betting strategies.